When it comes to health care, patient experience may be one of the most widely discussed topics in the industry. The introduction of innovations such as electronic medical records has bolstered patients’ acceptance of rising health information technologies and the benefits they can bring to administering care.
According to a September 2013 report from the research firm Frost and Sullivan, the U.S. Patient Portal market is estimated to increase 221 percent by 2017. In 2012, the market was at $279.8 million and might hit $898.4 million in the next three years. Because of this, it has become important for providers and other health care professionals to design portals that are centered around patients in addition to the organization’s practices.
Simple user interface
In order to have an effective portal, providers need to make the experience one that is pleasant and easy for the patient. Sometimes, in trying to properly protect the health data of their patients, physicians make the portal interface too complex with multiple security and registration measures that may cause patients to stop the process of signing up. A good practice is to have staff walk patients through the registration process at the facility before they leave to go home. Finally, the interface should be compatible with multiple devices so patients can easily access the portal through tablets and other mobile devices.
Staff support
Some members of a Digital Imaging facility may be hesitant to adopt portals as a replacement for sharing patient information. It’s a good idea for providers to stress the importance of the administrative convenience portals bring to the practice. For instance, sharing results from exams would no longer require time-consuming mailings or phone calls. It would optimize practice performance and workflow. Additionally, portals can handle clerical tasks such as medical appointment scheduling, alleviating some minute responsibilities from staff members. Once they see the benefits, they can help to improve the patient experience because they believe in the advantages the portals offer to both providers and patients alike.
Ronny Bachrach
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